Facebook Working on Its Own Video Filter App to Take on Prisma

If Prisma managed to take hold of anyone'southward attending, Facebook is definitely included in that list. The social network giant is working on an app of its own to accept on Prisma head-to-caput, simply it comes with a unique twist.

Facebook'due south Prisma Competitor Works With Alive Video, Applies Effects in Real-Time

A couple of weeks back Prisma jumped into the video foray, allowing users to use AI-powered filters to videos. The feature has i problem though: it doesn't work in real-fourth dimension, therefore you have to apply the filter(s) after you've shot the video. Just Facebook'southward offering, which they're vaguely dubbing "style transfer," is able to apply filters to alive video in real-fourth dimension.

Starting time shown off at WSJDLive briefing, the app which Facebook demoed works with live video simply it seems. There's no telling whether or not it would piece of work for already-shot videos. But given how Facebook caters to the needs of the many, it's likely the app would work for any type of video. We could be wrong hither though.

Facebook's Principal Product Officer Chris Cox revealed that the filters are currently in prototype phase. This in plough means that we shouldn't look the app to release any time soon.

Given how live video has started to become so pop for people around the globe, it would exist interesting to come across how Facebook will spice things upwardly for content creators or users in full general. Adding effects to live video is great and all, but is that enough to pique the interest of those who retrieve live video is just another feature which they might never use? Tell volition be the guess of that it seems.

Prisma on the other hand is making waves with its app on mobile with the recent addition of video back up. The company besides said GIF back up is on its style which is another style how people might get hooked with the app even more. And now it seems likely Prisma might step things upwardly a notch by calculation live video filters to its app likewise. After all, why would the company exist outdone by Facebook, right?

Via